When Vans Japan reclaimed a portion of its distribution rights in 2023, the brand needed a strategic partner to establish its direct-to-consumer e-commerce presence. sans serif led its digital launch, activating all paid digital channels and SEO while collaborating closely with Vans’ data, marketing, and commerce teams. Within 12 months, our approach tripled baseline revenue, and continued to drive up to 8X revenue volume in 2024, setting a strong foundation for continued online growth.